Subjective Write Up for Typography Design
Grade 12 AWD 4M1
Due Oct. 14
1. a) What is the subject matter of your design?
b) What is the idea you are communicating through your design?
2. Explain how you have visually communicated this meaning through your choices and manipulation of the following:
a) the various fonts you have used
b) the image and the rendering style you have used to portray it
c) the arrangement of the words and the images. Consider in your answer all of the principles of design.
10 MARKS
Objective Write Up for Typography Design
1. In terms of analysis, how have you incorporated the image in your design? Does it create a Focal point, Movement? Contrast? Repetition, Balance, Unity? 2 MARKS
2. Consider each of the Principles of Design. Explain how and why you have embraced, explored, exploited or perhaps rejected each of the principles of design. 6 MARKS
3. What is the most effective Principle and Element of Design in your work? (Choose one of each) Explain.
2 MARKS
. . . Just a reminder. . . . .
Principles Elements
Focal Point/Emphasis Line
Balance-symmetrical Shape
-asymmetrical Colour
-radial Texture
Movement Value
Repetition/rhythm Space
Unity Form
Contrast
Self Evaluation for Typography Design
Name ____________________________
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Check the space that best shows how well you feel that you completed that criterion. |
Weak 4 |
Moderate 6 |
Good 7.5 |
Very Good 8.5 |
Exceptional
10 |
Creativity/Inventiveness -originality of ideas, composition and style |
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Communication of concept through font styles, placement, choice of image |
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Composition-organized effectively based on the Principles and Elements of Design |
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Technique- image -correctly rendered as per instructions simple, unified and explicit. Details and rendering effective for style of letters |
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Level of involvement-effort, manipulation of image, reflects outside planning and preparation |
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Presentation-completeness, signed, dated and bordered |
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WORK FOLDER FOR LOGO DESIGN
Overall Presentation and Title Page
Work folder has a nice presentation and leaves a good overall impression. In booklet with edges trimmed to fit. Title Page is the first page, although it is not numbered, and must include: title of unit on blank paper, date, course code, and name. Marks are awarded for effort and creativity. 5 marks
Index
The index must be a complete and sequential listing of steps, resources and practices that were useful in the completion of the project. In a three column chart, each item must be listed, briefly defined, and referenced with page numbers as to its placement. The index should be neat, typed and does not have a page number. 5 marks
Contents
Each item or step must be represented here. They must be copied or scanned, trimmed, glued in, and bordered. Marks are awarded for effort and creativity. 5 marks
Labelling / Descriptors
Each item must be labelled and the image explained so the viewer understands the thinking behind the choices and decisions that went into the art work. 5 marks
20
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